How to Make Change Stick
<p>In my former career, I often said “I tell selective truths for a living.”</p>
<p>How cute and clever.</p>
<p>In reality, I worked in public relations. You could say I talked for a living.</p>
<p>People said I had a silver tongue and could persuade any skeptic. My view is that I’d become so convincing by learning to believe whatever BS narrative I was shoveling.</p>
<p>You don’t need to work in PR to get good at bullshitting yourself, however.</p>
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