New social media platforms seem to be emerging while existing ones are disintegrating these days.
Consider how Instagram videos became more popular as a result of Vine’s demise, and how many Vine content producers were forced to switch to sites like Instagram and, later, TikTok.
Check out this TikTok dominance graph by influencer marketing hub: The Incredible Rise of TikTok — [TikTok Growth Visualization]
Influencers and content producers on social media must constantly be prepared to switch to new platforms or include them in their marketing plans.