Revisiting Why Hysteria Over Weed Candy is Nothing New
<p>Asa Californian, cannabis edibles were available both from permitted dispensaries and anyone who knew how to make cannabutter, yet neither I nor anyone I know had ever gotten a pungent piece of weed candy mixed in with the Starbursts and tiny Reece’s Cups. Having worked in cannabis retail both before and after recreational legalization and regulation, brands in the industry were constantly bracing for how these kinds of stories would impact both their livelihoods and safety.</p>
<p>As Kristi Palmer, the co-founder of Kiva, a veteran cannabis edibles brand founded in 2010, puts it “the Halloween scare stories remind me of the Reefer Madness headlines that helped fuel cannabis prohibition in the 1920’s. It doesn’t give cannabis consumers any credit when cannabis consumers are by and large responsible, health-conscious adults.”</p>
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