Getting Your Business Pricing Right
<p>Pricing might be a core part of the marketing mix, but it’s not what everyone thinks of when they think of ‘marketing’. Nor do people get excited about having discussions about it.</p>
<p>Let’s face it: pricing isn’t sexy.</p>
<p>But with 50–60+% of businesses falling over within their first three years, this is the part of the marketing equation that’s absolutely critical.</p>
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