After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay
<p>The biggest early success with stunt philanthropy online was the <a href="https://www.usatoday.com/story/news/2017/07/03/ice-bucket-challenge-5-things-you-should-know/448006001/" rel="noopener ugc nofollow" target="_blank">ALS ice bucket challenge</a>.</p>
<p>People taking the challenge uploaded short videos in which someone dropped a bucket of icy water on their head. They then posted these clips on their social media accounts, tagging others to do the same and to donate to the ALS Association. Participants ranged from high school students to <a href="https://youtu.be/XS6ysDFTbLU" rel="noopener ugc nofollow" target="_blank">Bill Gates</a> and <a href="https://youtu.be/5W37Z6U16MY" rel="noopener ugc nofollow" target="_blank">Mark Zuckerberg</a>. Even <a href="https://youtu.be/oF3mmcYFoYs" rel="noopener ugc nofollow" target="_blank">Donald Trump</a> took the challenge, before his presidency.</p>
<p>The campaign raised <a href="https://www.als.org/stories-news/ice-bucket-challenge-dramatically-accelerated-fight-against-als" rel="noopener ugc nofollow" target="_blank">an estimated US$115 million</a> in 2014 for research tied to amyotrophic lateral sclerosis — a fatal neurological condition for which there is no cure.</p>
<p><a href="https://medium.com/the-conversation/after-the-als-ice-bucket-challenge-and-the-rise-of-mrbeast-stunt-philanthropy-might-be-here-to-8588fcf3ce"><strong>Visit Now</strong></a></p>