The Black Aesthetic: Envisioning Blackness in American Graphic Design
<p>The Black aesthetic evolved from a group initiative to enhance the image of the New Negro. In the mid 1920’s, at the end of the First World War, Blacks were faced with a new sense of hope and promise for the future. Expressions of racial pride encouraged Blacks through their art as a means for discovering and developing a system of African identity in America. As W.E.B. DuBois stated, “the great mission of the New Negro to America and the modern world is the development of art and the appreciation of the beautiful.” The Black dynamic was spawned consciously as a goal for establishing an aesthetic self, existing as a platform for articulating “NeĢgritude,” and for initiating debate about the fate or quality of life for the future of Black existence in American culture.</p>
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