blogTO: A design case study

blogTO is Toronto’s main stop for local news, reviews, and best of lists. Created in 2004, it’s one of the city’s longest standing culture sites. A new visual identity and responsive web design were required to help the organization preserve its place as a contemporary destination for all things Toronto. <img alt="" src="https://miro.medium.com/v2/resize:fit:2/1*tEkhv-_53ezkFtzQ_goYGw.png" style="height:2px; width:2px" /> <img alt="An overview of our creative strategy and design brief with references to specific visual elements" src="https://miro.medium.com/v2/resize:fit:1000/1*SDJUBW8PBvOmk87PRAV1DQ.jpeg" style="height:606px; width:1000px" /> <h2>Getting ready</h2> Prior to any new exercise, the design problem needs to be articulated. A creative brief is the first step in clearly understanding the task at hand. Visual mood boards were also used to help with orientation prior to visual identity exploration. <a href="https://medium.com/studio-function/blogto-a-design-case-study-f7b55906e092">Read More</a>