Pharma’s Pricey Potions: Are Headlines Making Big Pharma the Big Bad Wolf?
<p>Soaring drug prices have become a national outcry, and media headlines often paint pharmaceutical companies as the story’s villains. But is the industry solely responsible for this bitter pill consumers must swallow? Or is there more to the story than meets the eye?</p>
<p>There’s no denying that specific pharma pricing strategies raise eyebrows. Eye-watering price tags for life-saving drugs, patent extensions and evergreening (minor tweaks to extend patent life), and aggressive marketing to doctors and patients all contribute to the public’s perception of greed. The media naturally amplifies these narratives, focusing on the emotional stories of individuals struggling to afford essential medications.</p>
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