The Reebok Basketball Relaunch Is Genius
<p>It was announced this week that Reebok would be relaunching its basketball division, and with an interesting twist; They also announced that Basketball Hall of Famer Shaquille O’Neal would be president of the basketball division, and at his side, Allen Iverson, also a Hall of Famer, would serve as his Vice President of Basketball.</p>
<p>Both men have deep ties with Reebok, as O’Neal signed with Reebok as an up and comer in the NBA, and Iverson has been with Reebok his entire playing career, signing a lifetime deal back in 2001.</p>
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