HOW DEALERSHIPS CAN GET THE MOST OUT OF THEIR MARKETING & ADVERTISING
<p>The average automotive customer starts their shopping experience online. It starts with searching for vehicle dealerships in their location, looking over different makes and models, and narrowing down their decision. Once they feel comfortable, they move forward by calling a dealership or, in most cases, going in person to speak to a salesperson. </p>
<p>The buyer journey is not always linear, meaning dealerships and vendors need to find innovative ways of marketing and reaching customers when it’s time for them to purchase. Ultimately, the dealership that best speaks to the customer's needs wins. </p>
<h3><strong>The cost of dealership advertising </strong></h3>
<p>According to NADAs 2023 mid-year report, <strong>total dealership advertising expenditures reached $4.28 billion. </strong>The average dealership advertising spending per new unit sold rose to $693 USD. This total includes sales and promotional materials minus advertising rebates. </p>
<p>Regarding ad spending, dealerships must consider several marketing channels, including social platforms, paid ads, radio, newspaper, television, direct mail, and more. </p>
<p>Marketing and advertising are a large part of a dealership's expenses, making it extremely important to make the right decisions and allocate funds to the right avenues. </p>
<p>Continue reading the article <a href="https://authenticom.webflow.io/posts/how-dealerships-can-get-the-most-out-of-their-marketing-advertising">here:</a></p>