Athens City Branding Project
<p>Following the design thinking and the process we followed to get the appropriate insights from the official development indexes of a city to structure our own smart city business model for the city of Athens, our team had to use them properly to make the SWOT model of the metropolis.</p>
<p><strong>Athens City</strong></p>
<p>Athens is a city with a population of 664,046 inhabitants based on the latest demographic survey of ELSTAT for 2011, and with a Metropolitan population of 3,753,783 inhabitants. It is the 3rd most populous city in Europe after Paris and Barcelona. However, we see that there is a diversity of characteristics in terms of its strengths and weaknesses, as well as the opportunities and potential risks — threats that it may encounter.</p>
<p><a href="https://medium.com/athens-co-creation-city-branding-project/athens-city-branding-project-9cbad99aa335"><strong>Read More</strong></a></p>