3 Misconceptions About Change at Arts Organizations and 5 Things That Actually Work Instead
<p>It took me a long time to understand that the biggest part of my work isn’t actually <a href="https://aubreybergauer.medium.com/audience-development-the-long-haul-model-3c381a8c0072" rel="noopener">growing audiences</a> or <a href="https://aubreybergauer.medium.com/orchestra-x-the-results-ec12e48f28fb" rel="noopener">retaining newcomers</a> or <a href="https://aubreybergauer.medium.com/multiculturalism-its-not-about-serving-mexican-food-to-mexican-people-228335161f4b" rel="noopener">creating places of belonging</a>. The biggest part of my job is motivating change. Maybe that sounds odd it took me so long given that the literal name of my business is “Changing the Narrative,” named after and because of this very blog I started almost 10 years ago now (which, as an aside, totally blows my mind it’s been that long).</p>
<p>But over that near decade, I’ve learned that writing about change and creating change at scale are two different things. Because while I can and do write to flesh out ideas, share my thought process, and offer actionable steps for readers, getting people to actually take those steps has proven challenging at times.</p>
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