Apple Vision Pro: I Like This Strategy

Ever since <a href="https://www.youtube.com/live/GYkq9Rgoj8E?feature=share" rel="noopener ugc nofollow" target="_blank">Apple’s WWDC 2023 keynote</a>, friends have been asking me what I think of <a href="https://www.apple.com/newsroom/2023/06/introducing-apple-vision-pro/" rel="noopener ugc nofollow" target="_blank">Apple Vision Pro</a>, the company’s newly announced AR/VR goggles that will be available in early 2024. While the product itself seems impressive, with an impressively high $3,500 price to match, what I find perhaps the most fascinating about it is the strategy behind it that has been revealed now that the long-rumored and speculated-on headset has finally been unveiled. It’s such an Apple-y strategy that plays so much to the company’s unique strengths, abilities, identity, and culture that it seems to have left a lot of tech journalists, pundits, and tech enthusiasts confused about even basic questions surrounding the headset. So I thought I’d share what I saw when Apple revealed its first new product category and platform in nearly a decade. <h1>What’s It For?</h1> <img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*pisYTGx5_mid_Sp05GwEMA.png" style="height:394px; width:700px" /> The Vision Pro could replace an office or a home theater (image by Apple) Apple’s answer to this seems fairly simple: work and watching stuff. Or, more accurately, as a replacement/mobile version of a home office and a home theater. Yes, I know Apple spent time talking about taking FaceTime calls, playing games, and even taking 3D photos and videos using the headset’s cameras, but it’s hard to imagine that anyone would consider these the primary reasons for buying the Vision Pro. <a href="https://medium.com/macoclock/apple-vision-pro-i-like-this-strategy-729fcd47fe6b">Read More</a>