How Apple & Nintendo are Grounded in Being Human

I’ve had the connection on my mind for a while but feared I might be overthinking it. Then I listened to a <a href="https://www.acquired.fm/episodes/nintendo" rel="noopener ugc nofollow" target="_blank">deep dive into Nintendo’s history,</a> and the more I learned, the more I was reminded of the famous fruit-named company. I was struck by how an obsession with honouring humanity is at the heart of both companies. I call it a human-first approach — in contrast to a product-first one. <img alt="" src="https://miro.medium.com/v2/resize:fit:875/1*-MVCPWtRqlACoszblLYTDw.jpeg" style="height:700px; width:700px" /> (Image by author.) People often feel apprehensive about technology because they assume it will be complicated, and they lack confidence that they can figure it out, which, in turn, leaves them feeling stupid. And it’s not that anyone designs anything to be complex, but that’s just the problem: you don’t need to design for complicatedness — it simply happens by default. Simplicity is the hard thing. As Steve Jobs said, “It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.” <a href="https://medium.com/macoclock/apple-nintendo-succeed-by-being-human-2bfad2edc770">Click Here</a>