5 reasons why apps fail in some African countries
<p>My mission to understand the world, its cultures, and its people has led me to French-speaking Africa. Cameroon, to be precise. I am here for two months to help an NGO that works on improving awareness and treatment of mental health in the country.</p>
<p>Next to my volunteering, I want to find out how Cameroonians, and people in surrounding countries, experience the tech world.</p>
<p>How do they use their apps? What role does tech play in their lives? And most importantly, which Western-designed technologies hinder them from having a satisfactory UX?</p>
<p>I am fortunate to be able to speak French, so I don’t have to live in the typical ex-pat bubble you can find in each capital city. I live in an authentic neighbourhood, buy groceries at the market, eat street food, and hang out with the locals. And, of course… commute and go to <em>the office</em>.</p>
<p>I investigated daily online routines and frequent struggles. I spoke to my location connections. They come from a variety of backgrounds and disposable income groups. I also conducted guerilla interviews on public transport. I then reached out to a few local UX specialists and met with them. All these people were surprisingly consistent in their answers. They all suffer from and recognise a few main problems.</p>
<p><a href="https://uxdesign.cc/5-reasons-why-our-apps-fail-in-some-african-countries-a331ff7934c6"><strong>Learn More</strong></a></p>