How Apple Should Have Framed the $3,500 ‘Vision Pro’ Price Point

There was quite a bit of chatter leading up to the unveil that perhaps the rumored $3k price (which Gurman himself was the first to report, I believe) was Apple “sandbagging” just as it seemingly had done with the original iPad years ago. That Apple would reveal a $1,499 price point or something. Boom. But just a few minutes into the presentation, <a href="https://twitter.com/mgsiegler/status/1665793189272330240" rel="noopener ugc nofollow" target="_blank">it was clear</a> that not only was that not the case, $3k may have even been optimistic. There was just so much high-end technology crammed into this thing. Sure enough… Overall, I agree with the concept of getting the price out there now and letting everyone digest it for months before any actual purchasing decisions need to be made. I agree less with Apple trying to spin the price as similar to a high-end TV (mixed with other high-end equipment), as executive Mike Rockwell tried to do on stage. The use cases will not be the same. And the justification betrays the sensitivity Apple clearly has here. <a href="https://medium.com/five-hundred-words/how-apple-should-have-framed-the-3-500-vision-pro-price-point-8b7795c9fc3a">Read More</a>